138 - Building Green Goo: Family, Failure, and the Fight to Keep Going

Nov 5, 2025

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Every entrepreneur's journey is unique - and today's story is nothing short of remarkable.  I sit down with Jodi Scott, the founder and CEO of Green Goo, a plant-based first aid and skincare company that grew from her family's kitchen to 150,000 stores nationwide.  Jodi shared the incredible highs of building and selling her company, the heartbreak of nearly losing everything, and the grit it took to buy it back and rebuild stronger than ever.  You'll hear how a simple idea sparked at a farmers market became a multimillion-dollar business, the realities of scaling a family-run company, and the hard-earned lessons Jodi has carried through her journey as an entrepreneur.  

What you'll learn in this episode:

• How Green Goo started as a family passion project and grew into a national brand.
• The behind-the-scenes reality of selling (and then buying back a company.
• What is takes to scale from local farmers markets to international retail shelves.
• The importance of resilience, adaptability, and self-care in business.
• Lessons Jodi wishes she had known earlier about leadership, growth, and balance

Whether you're building your business from the ground up, or navigating the challenges of growth, Jodi's story is packed with inspiration and practical takeaways.

Connect with Jodi Scott & Green Goo

Website

Instagram @greengoohelps

LinkedIn @JodiScott

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Connect with Kirsten Flory at www.kirstenflory.com