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The Small Business Mindset

May 6, 2026

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In this episode of The Small Business Mindset, Kirsten Flory challenges one of the most common myths in entrepreneurship: that you need money to start a business.

Spoiler alert - you don't.

What you do need is something far more valuable (and completely free): proof of concept.

Kirsten...


Apr 22, 2026

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In this episode, Kirsten Flory dives into the hard truth that many businesses don't survive - and more importantly, why.  While external factors can play a role, most business failures come down to three key areas: cash flow, market demand, and management.  The good news?  Two of those are...


Apr 8, 2026

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While it may seem insigificant, the story of the penny reveals a crucial lesson for business owners. Originally valueable and practical, the penny ultimately became obsolete - costing more to produce than it was worth.  Sound familiar?

Kirsten draws a direct parallel to what happens in many...


Mar 18, 2026

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As the first quarter of the year wraps up, it's the perfect time to evaluate your business goals.  Are you tracking your progress - or simply hoping things work out?  In this episode of The Small Business Mindset, Kirsten Flory shares five common habits that can quietly stunt business...


Mar 4, 2026

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What does it take to grow a business every single year, even through recession, mistakes and market shifts? In this episode, Kirsten Flory sits down with bestselling author, coach, and founder of The Massimo Group, Rod Santomassimo, to talk about sales, mindset, risk, failure, AI, social...